Turn Branding on Its Head : A Cheeseburger's Tale

Ever questioned what it would take to revitalize a humble cheeseburger into a marketing sensation? Well, our pal Carl the Cheeseburger is about to illustrate just that. Carl's been feeling a little ordinary. He knows his tried-and-true recipe is tasty , but he's desiring something more. He wants to grab attention in a world of sandwiches. That's wh

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